A hotel is a shared space filled with objects and stories. Art is the genuine and irreplaceable co-creator of the narratives around us, which is why PURO Hotels values talented designers and continues to collect work by young artists. Each piece of our furniture tells its own story, each work of art carries its own meaning. In an attempt to bring art closer to our guests we collaborate with those whose principles reflect ours. Have a look at what happened when PURO and Contemporary Lynx magazine joined their forces.
On August 9, PURO Kraków Kazimierz hosted the first meeting in the Break My Art series–the result of the collaboration between PURO and Contemporary Lynx. Both brands take it as their mission to promote and popularize contemporary art, which is why their collaboration was just a matter of time.
Contemporary Lynx is a magazine on visual art published worldwide–always present at the world’s top art fair (such as Frieze London or Art Basel) and in selected museum stores–each of its copies stamped and signed. Choosing quality over quantity, magazine editors aim to promote Polish art abroad and present contemporary artists in a new, inspiring light. In this respect, our brands complement each other – says Zuzanna Zakaryan, Art Collection Manager at PURO Hotels, in charge of the collaboration.
The event held at the hotel culminated in a panel discussion between artist Mateusz Szczypiński, Monika Kozioł, the curator at MOCAK, and art historian Katarzyna Wąs moderated by Bogumiła Błaszczyk, the editor-in-chief at Contemporary Lynx. The theme of the panel provoked a heated debate: „Is commissioning works of art only about commerce or can it be a chance to develop the artist’s creativity?” Panelists agreed that the idea of commissioning artworks is a natural phenomenon of collaboration with a rich and long tradition. The most important thing is to make sure both sides understand each other and artists are given space and freedom necessary to voice their creativity.
Closing the event was an audio-visual performance by Bartosz Zaskórski, also known as Mchy i Porosty. Absolutely unique! The first of its kind in a hotel space and in Kraków. Despite the professional character of the event, the public showed considerable interest, sending a message to PURO that initiatives such as Break My Art are needed and welcomed. That is why the series is coming back soon in other PURO locations. If you want to stay up to date with the latest trends in design and contemporary art, you can’t miss it!
full photo story here