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25.07.2015 City

Alongside objects’ functionality, their look, form, texture and smell comprise a set of characteristics that – just like a human DNA – consists of a lot of crucial information about an object. These values, tangible to the human senses, affect the quality of relations and emotions that exist between us and objects around us. Not to mention that, quite frequently, they make us fall in love at first sight! Trendbook 2016 draws inspiration from Dutch Design Week 2014 and presents the analysis of colors, forms, details, patters and materials entitled Design DNA. Because, like a genetic code, it specifies what is important in the modern design.

photo: Pieteke Korte / Foamstone, photo credits: Daantje Bons

In a series of articles revolving around trends in the modern design - DESIGN TRENDS, I am also going to decode a design DNA*. Firstly, I will present a color palette. Considering that it is the sense of sight thanks to which we perceive hues, the color provides us with first pieces of information about an object while simultaneously evoking emotions. Besides, the color specifies the nature of our relations with objects as well as the way we create space around us. It’s simply on top!

photo: Fien Dekker / Rain(a)way

While looking at designs presented during DDW 2014, together with co-authors of Trendbook we have chosen hues that were featured most frequently but also played key roles in designs themselves. The chosen colors served us as the basis for the creation of a color palette that will be divided according to two distinctly different themes: Skin and Earth. Currently, both themes stand as rich sources of inspiration for artists and designers when they are to choose design methods and colors alike.

photo: second row from left: Joris Petterson / Home Barista, Louise Knoppert / Proef, Fien Dekker / Rain(a)way, Pieteke Korte / Foamstone, photo credits: Daantje Bons; bottom row: Pinterest

Transparent colors reminding of an ice sheet or skin take the lead in both palettes. Diversity is reflected in the increasing saturation. The Skin palette consists of warm hues evoking associations with temperature and shades of a human body. Earth is a collection of colors that perfectly render the climate of Scandinavian austerity. The balance present in palettes closely connects to the variability of nature’s and human body  cycles that have been moving towards an absolute harmony for centuries.

photo: second row from left: Maud Van Deursen / CHATEAU D’EAU, Corradino Garofalo / The fourth Wall, Denise Gons / OUTFIT HOUSEFIT, Maddalena Selvini / S.pot; bottom row: Pinterest

*Text: Justyna Strociak

She has graduated from Industrial Design at the School of Form in Poznań. In August 2014, together with Magda Gąsiorowska, she became a finalist of Make Me! – a competition for young designers. Several months later, along with her four friends and at the invitation of Lidewij Edelkoort, a trendforecaster and observer, she went on a few days’ stay to the Trend Union’s department in Paris where she broadened her knowledge of current trends and ways to analyze them. In March 2015, together with Ewelina Rytel, Magda Gasiorowska i Aleksandra Kalinowska, she finished a Trendbook with design inspirations for 2016. The work on the book was supervised by Zuzanna Skalska.


As a designer I feel a constant need to observe events connected with the sphere of design. Thanks to it, I have a better understanding of people’s needs and I am able to more appropriately plan final versions of my projects. The knowledge of our everyday reality enables us to discover the so far unknown situations requiring innovative solutions, especially important in the world of business. Besides, information about trends may be of valuable significance for those who want to be more conscious of changes occurring all around us.

More pictures from DESIGN TRENDS on our Pinterest!

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