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17.04.2018 City

What makes the identity of a city? People, places, projects – they create the atmosphere of the local, the city’s one-and-only DNA. How else can we get to know the city if not through its artists, architecture, food, design, and art? For two years now, the USTA magazine team, together with PURO hotels, has been hosting the “OKO na…” / “An EYE for…” events in selected Polish cities. These unique initiatives, gathering local artists and brands, have helped us immerse ourselves in the creative atmosphere of each city. After Wroclaw, Krakow, and Gdansk, the time has come for Poznan. This year’s first edition is coming to PURO on April 21. 

What’s to come? The special event at PURO Poznan will gather local designers, artisans, and artists willing to share with guests the details about their working process, crafts, and inspirations. Full of conversations, workshops, food, and music, the day will also bring a fair with one-of-a-kind objects selected by USTA and a Poznan premiere of “O roślinach” – the book about plants by the Kwiaty i Miut duo. Admission free. Feel invited! 


12.00 – public opening

13.00 – illustrators from Poznan, Kinga Offert, Jarosław Danilenko and Malwina Mosiejczuk, on their favorite local spots and inspirations

14.00 – Poznan premiere of "O Roślinach" by Radek Berent and Łukasz Marcinkowski  (Kwiaty i Miut), Monika Brzywczy (USTA) in conversation with the authors

15.30 – Sight, taste, smell – Michał Więckowicz from Winelove on natural and orange wines

16.30 – "Architecture in a nutshell" – a walk around the city with architecture critic Grzegorz Piątek:

Camouflaged Poznan. The city believed to be home to conservative and rational people, the city whose fascination with tradition can take unexpected turns. Walking from PURO to the most modern medieval castle in Europe, we will see pastiche, reconstruction, and camouflage: buildings seducing with their ability to hide the truth about their age and origin such as the old synagogue, socialist realist architecture of the Wielkopolski square, or the postmodern curves of a fire station.



EXHIBITORS: Kwiaciarnia Kwiaty&Miut, Alba1913 Healthy is Beautiful, Kinga Offert, Pracownia GODny, Jarosław Danilenko, Hadaki, WYPAS, Anna Ławska, M Onigiri & Sweets, NIFTY No. 20, Ewelina Dymek, Dziewczyny i Słodycze, Miód od Kulmy, Confashion, Winelove, 10 DECOART,ALEkosmos, ALE., Cottongrass, Holistyczna Pracownia Urody Joanna Popiół, Spiek Ceramiczny, Tartaruga, Moaai - Design Shop, Brisman Kawowy Bar,


more info: OKO na Poznań


MEDIA PARTNERS: Co Jest Grane24, USTA, Smaki Warte Poznania


Want to be one of the exhibitors? Email:


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